29 August 2012
Category:
Email Marketing
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Learn to Create a Newsletter not a Spam Mail

Company newsletters are important communications used to remind customers of your products and service. These newsletters should not look like junk emails that are sent to subscribers to lure them into buying something. A good email newsletter serves as a form of communication between the company and its clientele. Aside from products and sales, it should include important changes in the company’s policy, industry news, surveys, useful information, and other things that may interest the readers.

Why do Subscribers Delete or Ignore their Subscription?

An email newsletter that is well done, well written, and well constructed will keep existing customers excited about your business. It can also help in getting more customers and subscribers. On the other hand, junk newsletters that don’t contain useful information are either deleted or labeled as spam. An estimated 7 out of 10 people barely even check these emails. Most of their reasons are:

–       The email obviously looks like an advertisement

–       Some newsletters can barely be understood

–       There are newsletters that have attachments that contain computer viruses

–       They don’t remember signing up to receive the emails

The Basic Goal of Every Newsletter 

The difference between a poor and an excellent email newsletter is content and customer involvement. If it is constructed in such a manner that makes customers feel a certain connection, and if it has information useful for them, then there is a big chance that it will be read.

Keep these things in mind if you’re starting a newsletter:

  1. The subject matter should be informative
  2. The information on your newsletter should reinforce the value of the company’s products and services
  3. It must clearly communicate with the target clientele
  4. Limit newsletters that directly promote your product or service. If you send these ads often, customers will think that your email is a junk.
  5. Newsletters should be sent at a consistent time, and no more than once a week
  6. Include a short teaser of new blog posts, and a link to recent entries in your website.

 

Tips for Creating a Better Newsletter:

  1. The subject line must be enticing. People get hundreds of emails a day, so your email’s subject line should stand out from the rest. Use a subject line that arouses the reader’s curiosity and interest, one that makes a reader want more information.
  2. It should be personal. Customers are more inclined to read newsletters that can somehow benefit them. The introduction or first paragraph of your email should clearly tell readers what’s in it for them. Aside from that, you should address reader directly, because a general “Hi subscriber” doesn’t sound good, and looks like the introduction of some spam mail.
  3. The content must be short but direct to the point. Nobody has the time and patience to read a newsletter that’s almost 3 pages long. If the main goal of the particular email is to sell a certain product, it must be direct to the point. If you’re telling people about a new blog entry, or a free e-book, then get right to the point. The email must be short– a two to five-minute read tops.

Remember, writing a good newsletter isn’t as simple as sending a list of your latest products and promos. The leads you have in your auto responder probably get hundreds of useless emails, so you don’t just add more stuff to their junk mail. Take the time to write a newsletter that would be worthy of their time.

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