12 December 2012
Email Marketing
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The Right Email for Better Holiday Sales

It’s the holiday season once again, the time of the year when there are eager consumers in the market searching the right gift for their loved ones. It’s your job to entice those people and get them to buy from you.

How exactly can you do that? Well to start with, you can work on designing your emails to get more sales. After all, the holiday is the busiest time of the year for online shopping and that deserves special attention. It is your last chance to add on to your revenue for the year, so you need to get out there in every way you can.

Lure More Customers into Your Website with these Tips:

  1. Bring on the Holiday Cheers:- When advertising during the holidays, you really need to bring out the holiday spirit and make your consumers feel Christmas is in the air. Remember, your subscribers will only take a few seconds to determine whether or not your email is worth reading. This is why it’s crucial to make a good first impression particularly in the header. You can do this by choosing Christmas colours like green and red along with adorning the email with holiday images like Christmas trees, wreaths, and ribbons.
  2. Make Your Email Stand Out:-The emails you send out for the holiday is clearly nothing like your regular emails. Make sure that it stands out and that it grabs the attention of your consumers. More importantly, it needs to be noticed in comparison to other emails by competitors. Start your email with an irresistible offer, or a big picture of your most popular products. However, despite all the sprucing up that you do, keep in mind that your subscribers respond to your brand so you still need to maintain traditional elements so that they will recognize that it is you.
  3. Attract Last-Minute Shoppers:- There are actually a lot of people out there who don’t do their Christmas shopping up to the last minute. Some people simply can’t find the time to do so earlier, while some just hate shopping. This is where you come in. Subscribers will be looking through emails for shopping ideas, or last minute gifts that could be delivered to them already wrapped. Convenience is the weapon of choice for attracting these customers, so make the whole process easy for them.
  4. Ensure Your Email Layout Works:- No matter how great your email design is, advertising during the holidays is useless if your layout doesn’t work out due to technical problems or other issues. Although your email layout may work on some email programs, it may not on others. To avoid that, take the time to test out your design in various email programs. One mistake can cost you that sale, which is definitely not something you would want to happen.

A holiday advertising plan is important, so you need to add it to your yearly marketing plan. You need to work on a strategy that will grab last-minute shoppers, especially since this is the time that everyone does plenty of Christmas shopping. Remember, there are shoppers out there waiting to spend their money on presents so it is all a matter of attracting these shoppers to your site. When you achieve that, you will definitely get more sales.

Photo Credits: Flickr Creative Commons

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