25 October 2012
Category:
Email Marketing
Comments: 0

How to Overcome Your Recipients’ Mental Filter for Spam

Almost every business is sending marketing emails, causing many subscribers to switch their spam filter on red alert. The truth is even if consumers have chosen to receive an email from you, that won’t guarantee that they will actually read it. Your subscribers most likely receive thousands of emails from companies apart from you. They […]


17 October 2012
Category:
Email Marketing
Comments: 0

Email Marketing isn’t Dead- Here are Facts to prove it

Google only became popular about 10 years ago, Facebook didn’t exist until 2006 and “social media” wasn’t a widely known concept until recently. All these things are barely new compared to email, which has been around since the ‘70s. In spite the changes in technology and advertising, email has remained a much reliable source of […]


4 October 2012
Category:
Email Marketing
Comments: 0

4 Lessons Email Designers Ought to Learn from the Responsive Web

You may not realize it, but there are many similarities when it comes to designing a mobile website and an email newsletter. Both of these platforms show usability challenges and are not ideal mediums for inserting a lot of text. Aside from that, both of their usual readers are fidgety and have short attention spans. […]